NUVÉ by Jarred Evans

From Pro Athlete to Wellness Architect — The Ritual Behind the Brand

NUVÉ was founded by former professional athlete and global wellness advocate, Jarred Evans, who believes that true performance — and peace — begins with presence. What started as a deep love for tea evolved into a vision far greater: to build a modern wellness brand rooted in ritual, healing, and intention.

Growing up with strong European roots, Jarred was introduced to tea early in life. For his family, tea wasn’t just something you drank — it was how you gathered, healed, and connected. Over time, it became his daily anchor, a quiet ritual that followed him from childhood into adulthood, from family kitchens to international tea houses.

As a pro quarterback traveling the world, Jarred saw how universal tea truly was — a bridge between cultures, a symbol of peace, and a tool for resilience. While other athletes relied on energy drinks and supplements, Jarred found strength, recovery, and clarity in a simple cup of tea. Tea became his ritual for focus, his fuel for performance, and his sanctuary at night.

“Tea requires presence. Time. Intention. It doesn't rush you — it realigns you.”
— Jarred Evans

In 2019, while visiting a teahouse in China, an elderly woman shared a proverb that struck him deeply:

“A true warrior, like tea, shows his strength in hot water.”
That moment became a turning point — a quiet realization that wellness isn’t just about what we consume, but how we prepare, pause, and connect.

Out of that reflection, Le Bon Thé was born: a tea brand that blended wellness with heritage, culture, and ritual.

But now, the vision is growing.

✦ From Tea to Total Wellness

Today, Jarred is proud to introduce the next evolution: NUVÉ — a full-spectrum wellness brand built on the same foundation as Le Bon Thé, but reimagined for the modern era.

NUVÉ is about unlocking your infinite potential. Starting with organic, purpose-driven teas and expanding into wellness essentials like:

Healing accessories and stretch bands
Mind-body apparel
Aromatherapy and self-care tools
Pop-ups, retreats, and in 2025 — a flagship café + wellness studio

NUVÉ is where luxury meets lifestyle. Where athletes, creatives, and everyday warriors can return to the ritual of slowing down, fueling up, and feeling whole.

Because wellness isn’t one-size-fits-all — it’s a collection of habits, choices, and sacred pauses that, when practiced daily, transform the way we live.

This is more than a brand. It’s a movement.

✦ Welcome to NUVÉ

Unleash Your Infinite Potential
Taste the Goodness
Live the Ritual